Deciding without advice in sight?
confident purchase decisions.
Helps your shoppers make
whenever they need your advice.
Wherever they are and
Guide your shoppers to their best choice.

The leading Technology for Interactive Product advice.

Be a part in your
shopper's journey to purchase.

Don't let your shoppers get lost in your store.
With SMARTASSISTANT you can guide them to products they will love!

Understand your shopper's needs.

While product filters and the after-search-navigation are great for shoppers who are familiar with technical attributes like rotation speeds, megapixel, SD-Card, HDMI, etc., many users feel overwhelmed by them.

SMARTASSISTANT - like a good salesperson - is available whenever your customers need your advice and guidance to decide for products that are right for them.

SMARTASSISTANT lets you engage your shoppers in a conversational dialogue and asks need-oriented questions everybody is able to answer to suss out wants, needs, intended usage, situation, and preferences.

Explain features and benefits.

Shoppers usually do not buy, if they do not understand a product's benefits for them.

SMARTASSISTANT integrates contextualized information through information texts, audio or videos to educate shoppers on varied product features, point out latent needs, and explain how certain products benefit THEM.

All this information is displayed right at the shoppers' fingertips -
without the need for extensive research.

Guide shoppers to the right product.

After each interaction, SMARTASSISTANT immediately updates a list of products that match the shopper's needs. And whenever there's no 100% match, SMARTASSISTANT goes on to display close alternatives.

But that's not it: SMARTASSISTANT also explains why a product was suggested and offers clear side-by-side product comparisons as well as the option to integrate product reviews and ratings.

All to help your shoppers make informed and confident purchase decisions.



Advice given





Notebooks, TVs

It's easy to get started.

SMARTASSISTANT is the first cloud-based, enterprise-class Guided Selling technology.
You can Quickly Build advisors yourself or get help from the experts.

1. Upload Product Data

Connect your category-specific product data with SMARTASSISTANT and schedule regular FTP or webservice data updates to make sure that your advisors are always up-to-date.

2. Build an advisor

You can use SMARTASSISTANT Platform with its easy-to-use WYSIWYG editor to build and design product advisors on your own or have our Professional Services team and our Partners take over.

3. Go live

Drop in a few lines of JS or HTML code on your site or benefit from our seamless integrations with popular e-commerce shop platforms to publish your SMARTASSISTANT Product advisors.

4. Watch it work

SMARTASSISTANT Analytics lets you understand what your shoppers really care about and fuels your marketing and product management strategies with valuable insights.

Start improving customer experience right now. Get your individual demo

Help your shoppers make the best choice.

SMARTASSISTANT powers leading and forward-thinking retailers
and brands with flexible, interactive product advice.

Browse through some live examples


Need-oriented Advice

Avoid frustrated shoppers and offer more than filters - Real advice that is helpful to all your shoppers.

Increased conversion

Boost your shoppers' purchase decision confidence and increase conversion by 30-70%.


Support your shoppers across all touchpoints and devices - whenever & wherever.

Great shopping experience

Focus on your shoppers' needs and wants to create WOW-able shopping experiences.

Reduction in

Help your shoppers pick the right product straight away and reduce returns by up to 10%.

Higher customer satisfaction

Build trust and offer excellent advice for an improved customer satisfaction.

Some happy clients.

Want to join the circle? Let's talk :)

We have been using SMARTASSISTANT product advisors for several years. It's a great tool to communicate our brand-specific product benefits, increase our shoppers' purchasing confidence, and up-sell - generating increased revenues by up to 43% for shoppers who used our product advisors.
Gunther Hahn
Director E-Commerce, Medion
At Komplett Group, we continually strive to provide the best service to our customers. To make shopping on our websites as comfortable and easy as possible, we decided to invest in Guided Selling and chose SMARTASSISTANT - it's flexible, powerful, and still easy to use. Our product advisors do not only add great value to our shopper's online experience, but also support our vision of becoming "The Obvious Choice" for our customers.
Ole Vinje
CEO, Komplett Group
As an international brand it’s important for us to rely on a global solution that is still flexible enough to work across our different sales channels, country organizations and of course in multiple languages.
Stephan Waldeis
Head of E-Business, AL-KO Kober SE
SMARTASSISTANT is a solution that practically every online merchant with discerning customers should be using. Flexible, adaptable, and powerful - it is helping our bike experts and novices alike.
Jennifer Bürkle
Director Shops, Internetstores